The APMA’s accessibility-design competition will keep the creative juices flowing in an industry facing seismic change.
Project Arrow is proving to be more than just a vehicle to showcase Canada’s automotive and high-tech know-how. It is spurring creativity and vision not only among the industry’s established players but also, more important, budding engineers, designers and programmers who represent the sector’s future.
The winners, announced in October 2020, were four students from Ottawa’s Carleton School of Industrial Design. The entry drew inspiration from Canada’s natural beauty and three values — freedom, stability and simplicity — as well as the shape of a polar bear. The vehicle appears lighter at the front and heavier in the rear. “One of the things that drew me to the project was that it would be the first Canadian car,” Mina Morcos, one of the design team members, said at the time.
The inaugural Project Arrow Annual Mobility Design Competition was won by a team at Ontario’s Humber College.
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