The AI revolution: Bridging the gap between standard automation and AI-driven innovation in business

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The AI revolution: Bridging the gap between standard automation and AI-driven innovation in business
AINicky PantlandPBT Group
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Traditional automation is becoming better understood as an 'entry tool' to accessing the benefits that AI could offer, says Nicky Pantland, data analyst at PBT Group.

The AI revolution: Bridging the gap between standard automation and AI-driven innovation in businessAI has redefined what automation can achieve.

Traditional automation is defined by its predictability. Systems are programmed to execute predefined tasks based on rigid instructions. This approach has yielded incredible results in industries like manufacturing, where robots assemble cars or package goods with speed and accuracy. Similarly, office automation tools streamline processes such as invoice processing, data entry and scheduling. However, these systems have their limits.

The rise of AI has made automation more acceptable by showcasing its tangible value. Unlike traditional automation, which often replaces human labour, AI augments human capabilities. Tools like AI-powered data analytics provide insights that help employees make better decisions, while creative AI tools assist in tasks such as marketing campaign ideation or content generation.

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