[Promoted] The age of hyper-personalisation and data-driven marketing
It enables businesses to be hyper-intuitive, connecting with customers at the right time and with the right information., brands that provide a superior customer experience generate 5.7 times more revenue than their competitors., an American pet food retailer, lost both of her pets in the space of one week.
Hyper-personalisation is all about connecting with customers at the right time and with the right information to either identify an upsell opportunity or improve customer experience, fostering stronger relationships, and developing customers for life. Building a 360-degree view of the customer by consolidating many data sources and engaging with customers in real-time and in a highly personalized manner is even more challenging.At its most basic, CDP is a piece of software that unifies and organizes customer data from various sources and touchpoints and uses it to drive 1-to-1 personalized customer engagement.