EXCLU: A scathing new lawsuit reveals just how incredibly nasty and competitive things have become for the grown-ups teaching youngsters how to play lacrosse.
. It’s a community in which reputation is everything, according to True’s complaint. The deep and longstanding relationships between players, former players, their families, and high school and college coaches are vital in maintaining a steady flow of referrals that can make or break a program, the complaint states.
The company claims Finn eventually began “plotting” with True’s state-level director for Minnesota, L.C. Moerschel, to launch their own competing business. On March 20, Moerschel went to True’s founders with a proposal to buy into the operation, according to the complaint, which says the overture was rejected. Two days later, Moerschel quit.
“The false statements made by [Finn and Moerschel] include, but are not limited to, allegations that True Lacrosse is being purchased by a private equity firm called 3STEP Sports and would not exist in a year, that True Lacrosse is ‘hemorrhaging money,’ and that True Lacrosse’s financial condition is so dire that it is unable to pay its rent on time or pay employees,” both lawsuits state. The allegations were “categorically false,” True argues.
True claims Finn also changed the password and effectively locked True out its Instagram page—something they say they only discovered roughly two weeks after Finn was terminated.
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