The 40-year evolution from :-) to 😂 | CNN Business

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The 40-year evolution from :-) to 😂 | CNN Business
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How did we get from :-) to 🙂 ? It all started with a computer science professor at Carnegie Mellon University.

Fahlman, a computer science professor at Carnegie Mellon University, posted “: - )” on the school’s online bulletin board, a primitive kind of social network accessible only by others on the university’s closed intranet and limited to text only. With that smiley face, which has been dubbed the “first digital emoticon” by Guinness World Records and served as a precursor to emojis, Fahlman attempted to solve a familiar problem to today’s internet users: conveying sarcasm online.

While there are now very clear guidelines for new emojis and user submissions, the early days of Unicode’s emoji standardization let in some more questionable options, including a middle finger character. “That got into Unicode back in the day when there were fewer rules,” Jeremy Burge, founder of Emojipedia, told CNN Business. “Today, there’s a lot of rules, and they’re fairly well documented and new emojis do go through quite a rigorous process.

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