Where do you fall on the music fan spectrum?
quickly taking hold, the music industry is looking for new ways to understand the next generation of fans. Technology is shifting the very nature of fandom in ways that will be transformative over the coming years.in hopes of charting out the future emotional and eventually financial relationships between fans and artists.
The middle group of fans is known as “Advocates.” This begins with Subscribers, those who make it a point of following the musician through both traditional and social media. They subscribe to an artist’s Instagram account, bookmark their Spotify playlists, and google stories about the artist. The first purchaser level is the Active. Only about one in every thousand true fans can be classified as Active . They’re a little more evangelical about the artist and often wear T-shirts, set up specialized playlists, go to concerts, and buy the occasional physical product. If the artist comes up in conversation, the Active will start gushing. And if necessary, they will vigorously defend that artist should someone disagree with their brilliance.
If they could, they’d love the ability to collaborate with creators to do things like design merchandise. They’ll buy multiple copies of whatever product the artist offers. If an artist endorses a particular product, that becomes the preferred product for the fan. And to help boost an artist’s profile, they’ll sometimes put that musician’s Spotify playlist on repeat and run it 24/7 with the volume down. And just wait until the metaverse catches hold. These people are gonna go nuts.
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