The $1.4bn corporate sponsorship hole in the Women’s World Cup

The tournament has more sponsors than ever — but they still aren’t paying as much as they do for the men’s event.

The Fifa Women’s World Cup faces a huge shortfall in sponsorship compared with the men’s tournament just eight months ago, new analysis reveals, as brands continue to miss a key opportunity to reach an engaged audience. ..From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

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