Texas investigates celebrity endorsements of bankrupt crypto firm FTX

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Texas investigates celebrity endorsements of bankrupt crypto firm FTX
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Texas regulators are looking into whether Steph Curry, Tom Brady and other celebrities who promoted the crypto exchange FTX had potentially violated state securities law. This probe is part of the state’s wider investigation into the company’s multibillion-dollar bankruptcy.

And promotions of FTX by celebrities such as the Golden State Warriors’ Steph Curry and the Tampa Bay Buccaneers’ Tom Brady are now part of this broadened investigation, asfiled in Florida against Curry, Brady and other celebrities — mostly high-profile athletes — which alleges that FTX had used their endorsements as part of a scheme designed to take advantage of “unsophisticated investors.” It also names FTX’s former CEO Sam Bankman-Fried.

It’s currently unclear if any prominent Texan would be investigated, but Rotunda said his team is still compiling a list of relevant parties based on recent court filings by FTX’s current CEO John J. Ray III and the class-action lawsuit. In particular, it will be looking at what the promoters disclosed, how they were compensated and how their promotions were scripted and filmed.

He added that his team will also have to consider how the relevant law applies in this situation, since it was established via a“That’s a far cry from social media and broadcast advertisements, let alone tokens and blockchains, right?” Rotunda said.They are not the first celebrities to have been scrutinized or penalized for promoting crypto.

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