The Texas Legislature recently boosted the state’s media incentive program for the next two years to $200 million. That may not seem like much when the...
magazine earlier this year ranked the top 25 best big cities across the country for media industry people to live and work, discounting New York and Los Angeles. The rankings take into account cost of living, quality of life, number of industry jobs, incentives, ease and variety of locations, etc.
Reporter Tim Molloy wrote, “Texas is booming, as you’re about to see from the five Lone Star State cities on this list, all of which would be higher in our rankings if Texas offered more generous tax incentives.” With five cities on the list, Texas has more than any other state. But they’re primarily clustered at the bottom: Fort Worth , San Antonio , Houston and Dallas — behind Tulsa, Baltimore and Missoula, Mont.The No. 1 city? Atlanta. Molloy calls it “the center of the Marvel Cinematic Universe.”
It’s easy to understand why media incentives have become popular with state governments, Goldman said. They can significantly boost the local economy. This was evident, he said, when TV producer-director Taylor Sheridan brought production of the first two episodes of his series, “1883,”“When Taylor literally took over the Stockyards,” Goldman said, “he hired everything. Whatever he needed. They need food services, they need gas. I mean, it’s all Texans doing these jobs.
A location shoot like that, Sanders said, can require 1,600 people to make it work. But ultimately, Sanders added, luring big-name Hollywood like this is only a means to an end.That end has always been building a Texas-based media industry -- from funding to soundstages, hair dressers to horse wranglers.
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