Apparently, Facebook is popular mainly because it's old.
from BrandTotal. But competitors such as Toyota, BMW, Porsche, and Ford spend heavily on the major social platforms: Facebook, YouTube, Instagram, and Twitter.
The results indicate that Facebook gets the lion's share of automotive ads. YouTube, however is no slouch, taking a third to almost half the budget for brands like Honda, Ford, Cadillac, Porsche, and more than half for Audi, at 54 percent. Interesting, Volkswagen and Nissan spent the biggest chunks of their budgets on Facebook. According to BrandTotal, they pushed 100 percent of their campaigns on Facebook, totally ignoring the other major social platforms.“Facebook reigns supreme for paid campaigns among these four digital channels for major autos,” said Alon Leibovich, co-founder & CEO, BrandTotal.
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