After revealing the design of the Cybertruck, some Tesla engineers were so disappointed they tried to make their own, but Elon Musk said he 'doesn't do focus groups'
on Display at SpaceX’s showroom in Los Angeles, California in 2019, a group of engineers were so dismayed that they tried to surreptitiously design their own., but Tesla’s executives had different responses to the apprehensiveness of its employees.
“Von Holzhausen, who is as gentle as Musk is brusque, spent time listening carefully to their concerns. ‘If you don’t have buy-in from the people around you, it’s hard to get things done,’ he says,” Isaacson wrote. On the other hand, Musk was “less patient” and did not care about the issues brought by his employees. “I don’t do focus groups,” he said. Rather than adjust the design, he demanded that the company produce a drivable concept version for a demo, which “forced the team to come together, work twenty-four-seven,” Von Holzhausen told Isaacson. After they met the target, Musk took Grimes on a date to Nobu in the prototype.
From the beginning, the CEO pushed hard for the angular, retro-futuristic design, demanding that the design team not to resist him on it. Ultimately, the look may work, as a recent study suggests that, in order for the Cybertruck to succeed, it will have to who aren’t normally into pickups. However, the stainless steel body has led to fears of smudging and safety risks.
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