Customers will notice changes
Every major supermarket in the UK, including Asda, Tesco and Sainsburys, has been forced to ban on the display of certain products from all of its stores. The restrictions are now in place, and will apply to every single shopper in Britain.
“Our industry looks forward to continuing to work with Government to help tackle obesity and poor diets. Food and drink businesses know we play a critical role in this, and we have worked hard over many years to redevelop the recipes of our products to make them healthier while retaining their delicious flavours. This has included work to help people choose appropriate portion sizes.
“Retailers have been frustrated by the Government’s rushed approached to policy development and indecision about implementation dates.” Health campaigners said they hope companies will use the year’s delay “responsibly” to develop a healthier food offering. “We welcome the fact that legislation to remove the bombardment of junk food promotions in shop entrances and till areas is still coming into force on Saturday October 1 as planned. These rules create a level playing ground for all larger shops and food brands to shift the promotional spotlight to healthier products, making it easier for us all to shop healthy.”
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