The internet giant has plans to woo and reward creators for new content for Trovo with a $30m partnership programme starting in July
. This week, it detailed plans on its website to entice and reward creators with a $30m partnership programme starting in July.
Still in beta testing, Trovo has gone largely unnoticed outside the gaming community. Its best-attended live streams have only a few dozen viewers at a time, though its Discord chat channel numbers more than 5,000 members. It has attracted some experienced creators from Twitch, YouTube and Microsoft’s soon-to-be-defunct Mixer platform.
Tencent has been actively expanding its online streaming assets in recent months, having spent $263m to buy control of China’s Twitch equivalent Huya in April, and this week acquiring content and technology from struggling Southeast Asian outfit iflix.Development and testing of Trovo has proceeded under the radar at a time of increased scrutiny over Chinese ownership of social media in the US.
Trovo’s privacy policy notes that its servers are based in Hong Kong, Singapore and the US; however, its support and engineering teams, which will have access to user information, are located in “offices around the world” that include mainland China.
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