Temu has added isiZulu in South Africa as the ecommerce giant continues to consolidate its local strength.
The platform continues to be huge locally, with around one in three South Africans using the app to buy last year.in South Africa about a year ago, ecommerce platform Temu has now added isiZulu to the languages available to local users on its mobile app. Users can change the language via the settings, with two options available.
The entry of apps like Shein and Temu, offering cheap products and extreme convenience, has disrupted the South African ecommerce market as well asSouth Africans reacted negatively to news that the South African Revenue Service would be imposing a new tax on the likes of Temu, claiming that the tax – a proposed 45 percent VAT increase for shipments under R500 –“Some consumers would like to enjoy cheap products − that’s perfectly understandable.
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