The week in May when ABC, CBS, NBC and Fox traditionally unveiled programming plans in glitzy presentations to advertisers has always spoken to the networks' power over popular culture.
FILE - Janelle James, from left, Quinta Brunson, Lisa Ann Walter and Sheryl Lee Ralph pose in the press room with the award for best television series, musical or comedy for"Abbott Elementary" at the 80th annual Golden Globe Awards on Tuesday, Jan. 10, 2023, in Beverly Hills, Calif.
Johnny Carson announced the end of his late-night run at an NBC upfront. So convinced they had a hit, ABC showed advertisers the entire pilot episode of “Modern Family” one year . CBS rewarded advertisers with the Who in a private Carnegie Hall concert. “With the writers strike and everything, there wasn't a whole lot of excitement about the upfronts this year,” said Alan Wolk, co-founder of TVEV, a media consulting business.Networks tried different strategies to deal with uncertainties caused by the strike. Generally, television programs begin preparing new episodes for the fall starting in about a month, but there have been no contract talks since members of the Writers Guild for America went on strike May 2.
But very few new or returning broadcast shows have done the same. If the strike lasts into the summer, look for CBS, for example, to offer expanded versions of shows like “Survivor,” “The Amazing Race” and “Big Brother,” prime-time versions of game shows like “The Price is Right” or “Let's Make a Deal,” and reruns of scripted shows from previous years.
If the strike lasts through summer, the idea of new shows for television's traditional midseason would be in jeopardy, one executive said. An ABC executive pushed against that notion, saying scripted series will always be in the mix, and noting that one of the network's big moves this spring was to pick up the drama “9-1-1” after it had been canceled by Fox.
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