Tekion CEO Jay Vijayan spoke to the Star during a brief stay in Toronto about buying his first BMW, bringing eCommerce principles to car sales and working for Elon Musk
Tekion CEO Jay Vijayan could have spent the bulk of his working career as a politician in Tamil Nadu, the southern Indian state where he grew up, and where his father served as a veteran leader for the Indian National Congress party. Instead, he went into business, made his way to Silicon Valley, and rubbed shoulders with Elon Musk as Tesla’s chief information officer.
I was ready to pay and get it done. But the salesperson had to talk to their finance manager. Then they needed to talk to their general sales manager. Then I needed to buy a service package for the next five years. Then there was signing documents. As a tech guy, I was thinking, ‘why the heck should it be this way? Why can it be different?’
It also makes the consumer feel like they’re in control. If I’m sitting at my home, and I start doing my shopping, the system automatically starts making recommendations. This is not new. Companies have been doing this for a long time, but more on the specific context — presenting the right products and right services to the consumer. At the end of the day, the consumer makes the choice.
But it should be more affordable. Even electric vehicles should be more affordable. The prices can come down. I think, over the next few years, the inventory problems will ease up. It has to. People are working hard on it. I know people are predicting it will ease up in six to 18 months. It will cater to the demand, so the prices will normalize.
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