Janice Williams is Head of Digital Advertising Operations for Adspace24, where she heads up an experienced team of 11 (soon to be 13) dedicated to optimising ad efficacy. | BISouthAfrica
Williams’ naturally inquisitive mind and passion for all things tech are critical in a rapidly changing industry.
The team is also always on the lookout for new products within the sector, in order to get the best out of ad campaigns. The most recent new additions are DoubleVerify and Lotame, which Adpsace24 onboarded last year.The first, DoubleVerify, double checks the accuracy of viewability data provided by Google Ad Manager, which measures viewability through Google Active View.
Using DoubleVerify also gives the team additional means with which to check brand safety or suitability. “A client will have an exclusion list which they send to us, and we then ensure that all the keywords that we place in a campaign exclude ‘crime and violence’ type of articles, to ensure that a client’s banner doesn’t end up there,” says Williams. “This is very much a collaboration with client. We make sure that URLs that come up in DoubleVerify are suitable for placing an ad.
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