TBS/TNT/TruTV's Brett Weitz on defining networks' brands after Snowpiercer dislocation
, who was promoted to general manager of the three networks in October, detailed each network’s distinctiveness to reporters on Wednesday at the Television Critics Association press tour. TNT will focus on “big, lean-forward thrilling television,” like live sports, its movie package and big-budget dramas. TBS will continue to be comedy-focused, including hour-long shows. Andis still fully invested in the three networks, which he said are still in 96 million homes.
“Snowpiercer” on TBS seemed a bit jarring; a gritty, violent drama on a channel known mostly for laughs. And after taking another look at the TNT/TBS/TruTV landscape in the fall, Weitz agreed. Among shows that serve as a brand example for each channel, Weitz mentions “Claws,” “Animal Kingdom” and AEW wrestling on TNT, “The Last O.G.,” “Misery Index,” “Conan” and “Full Frontal With Samantha Bee” on TBS, and “Impractical Jokers” and “Tacoma F.D.” on TruTV.
“We see it as a huge opportunity to increase our offering in unscripted among all three networks,” he said. “Corie Henson has an incredible reputation for bringing top-tier talent and huge shows like ‘The Masked Singer’ and ‘MasterChef.’ With that expertise in house, we intend to create unscripted series that really capture the distinct spirit of each of the brands.”
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