If the Taylor Swift-Travis Kelce relationship turns out to last, there could be a whole new slate of fans brought into the NFL, pop culture experts say.
Taylor Swift and Travis Kelce fans shared mixed opinions on whether the rumored romance is for real, or for show after the duo made their first public appearance.in the United States. When they crashed together this week, it blew up both the internet and one player's jersey sales, and possibly brought in a whole new group of fans to the already popular league.
"The merging of Taylor and Travis has the potential to create a superstorm of fandom that crosses music, sports and Gen Z / millennial females who hold spending power into the billions," pop culture expert Amy Palmer told FOX News Digital."If the Taylor / Travis relationship continues you can be sure to see young women buying tickets to games, purchasing Travis apparel and becoming invested in Travis as a brand, athlete and personality.
"Taylor Swift is one of the biggest stars in the world, and has mastered the art of not only connecting with her fanbase, but keeping herself relevant as a brand," Gerald Longo, founder at Underground Music Collective, told FOX News Digital."Those fans will follow her anywhere she goes, and the general public's curiosity surrounding cultural icons will make headline news out of something as simple as Taylor watching an NFL game from a press box.
Swift's mere presence on Sunday made the regular-season clash more than just a typical game. Chiefs quarterback Patrick Mahomes was asked about the possibly budding relationship during his postgame interview. Cameras caught players pointing up at her in the private box with astonished reactions. Instagram, X and TikTok abounded with memes and jokes about the pair.
Whether she'll bring new permanent fans to the league is another thing entirely, but there's no doubting it's had a short-term impact.
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