There's a scientific reason for all the excitement around 1989 (Taylor's Version)—the power of music-evoked autobiographical memories.
than the ones associated with the famous faces, says Dr. Belfi."The memory would be something like, 'that Lady Gaga song reminded me of when I was in college, and I remember dancing on a table at a party and singing with my friends,'" she explains.
You don’t even have to like a song very much to form a potent memory association with it. The context is what matters here, says Dr. Belfi: songs that are familiar are more likely to be associated with a memory, and so are ones that go with an experience. For her part, Dr. Belfi says Rihanna's songs remind her of being in grad school."I was at the bar, so even though the Rihanna song was in the background of what I was doing, it was part of the whole experience," she says.
Not every song evokes a MEAM, and these memories aren’t voluntarily formed, either. “It’s incidental learning versus more intentional listening to your favorite artist,” Dr. Belfi says. in forming personal identity, too, so it makes sense that the soundtracks to those memories evoke strong feelings and emotions. In my case, since I associate Taylor Swift with so many of the formative events in my life , it makes sense then that her songs would be doors to my own memories.
Dr. Belfi had a similar experience recently when she saw Less Than Jake, a ska band popular in the '90s, in concert. The band played an album she loved on its 25th anniversary."That was more special to me than if I had just gone to a regular concert," she says."That album was so meaningful to me because I listened to it in high school a lot," adding that she could tie each song to a specific memory from that time.
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