Taylor Swift begins the 'Lover' era at No. 1 on the Forbes Celeb100 list, pulling in pretax income of $185 million over the past year, her biggest earnings total yet
with $170 million, courtesy of The 1989 World Tour. Touring continues to play a crucial role in Swift’s road to the top. The Reputation Stadium Tour surpassed her own 1989 World Tour as the highest-grossing in the U.S., raking in $266.1 million domestically,to Billboard Boxscore. The 53-stadium trek ultimately reached 36 cities, seven countries and four continents, closing with $345 million overall.
In 2018, Netflix brought the Reputation Stadium Tour to living rooms on New Years Eve, after acquiring the exclusive rights to the tour for a live concert special. The streaming giant’s payout and endorsement deals with Apple, AT&T and Diet Coke added millions to Swift’s coffers. PERTH, AUSTRALIA - OCTOBER 19: Taylor Swift performs at Optus Stadium on October 19, 2018 in Perth, Australia. In November 2018, Swift parted ways with her long-time home, Big Machine Label Group, to join Universal Music Group’s Republic Records, a deal that
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