“The places where we go to browse and explore and discover music new and old have always been sacred to me,” artist says
“They create settings for live events,” she continued. “They employ people who adore music thoroughly and purely. Those people and shops have had a rough few years and we need to support these small businesses more now than ever to make sure they can stay alive, stay eccentric, and stay individual. It’s been a true joy for me to watch vinyl sales grow in the past few years and we, the artists, have the fans to thank for this pleasant surprise.
Swift quietly showed her commitment to independent retail in 2020, when pandemic lockdowns were endangering the futures of small businesses, by sending out signed copies of her albums to specific stores. She also threw financial support behind the scenes at the Nashville outpost Grimey’s New & Preloved Music, where“We’re thrilled to learn that Taylor Swift is our 2022 Record Store Day Ambassador!” Grimey’s Anna Lundy and Doyle Davis said.
“The role of RSD Ambassador is, of course, something we take seriously in the sense that it helps us do our job of shining a light on these special places,” RSD co-founder Carrie Colliton said. “We’re pretty picky about the people we invite to ‘wear the sash,’ and we always want to make sure those Ambassadors genuinely love record stores and are creative about ways to celebrate them.
Previous Record Store Day ambassadors include Ozzy Osbourne, Brandi Carlile, Iggy Pop, Jack White, Chuck D, Dave Grohl, Metallica, St. Vincent, Run the Jewels, and Pearl Jam, among others.
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