Group belonging is a powerful feeling, and it's becoming even more powerful — and shaping politics more and more.
Joanna Weiss is a writer in Boston and a contributing writer for Politico Magazine.. The pass-the-beer world of football fans converged with the sparkly passion of Taylor Swift groupies. TV ratings and merch sales soared. Instagram and TikTok filled up with fuzzy videos, attempting to read Swift’s lips as she watched the game.
The pass-the-beer world of football fans converged with the sparkly passion of Taylor Swift groupies. | Jason Hanna/Getty Images When I spoke to Zubernis, she had just returned to Philadelphia from a convention for fans of the long-running TV show “Supernatural.” In a Marriott hotel outside of D.C., 1,500 people had gathered to rehash episodes and dissect the show’s fictional lore, their passion unfaded even though the show has been off the air for years. Whenever she watches coverage of Trump rallies on TV, Zubernis told me, she marvels at how Trump supporters behave like those conventioneers.
“When he came down the escalator and he was speaking, I did not feel gaslit. I felt like someone was speaking truthfully to me and straight to the point,” a Trump loyalist named Nora Davis told me, recalling her reaction to Trump’s 2015 presidential campaign announcement. A Boston native who grew up in a house with velvet portraits of JFK and RFK, she switched her registration to Republican within days, and has been a devotee ever since.
And it became a source of purpose and friendship separate from Trump himself — another phenomenon of fandom. Group relationships with fellow supporters don’t just feed the fan experience, Cavicchi says; eventually, theythe fan experience. “The celebrity sparks the community,” he says. “The community happens after. That, for most fans, is what is most powerful and sustaining.”
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