The original 1989 saw on-demand streams of 27.8 million, versus more than 375 million for Taylor’s Version over the same timeframe.
quickly eroded both sales and streams of the original 2014 version released by Big Machine Records.had 21,000 album equivalent units — down 43.6% from the previous week and down 36.9% from the trailing 12-week average, according toanalysis of Luminate data for the United States. That was a deeper first-week decline than the previous two times Swift released re-recordings.
”, Swift changes the playbook on how an artist can repackage previously released material for a growing legion of diehard fans. While it’s remarkable that Swift’s album releases have become pop culture moments unto themselves, each new wave of re-recordings carries large business and financial implications, too.
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