Take-Two takes tattoo lawsuit loss.
), the US District Court for the Southern District of Illinois came down firmly in Alexander's favor, although for a relatively small amount. The appearance of the tattoos in the game do not qualify as fair use, according to the ruling, which awarded $3,750 to Alexander. The amount wasn't greater because the court found that none of the profits earned by sales of the game could be attributed to the presence of the tattoos.
Still, while the award is relatively paltry, it could compel other game publishers to take licensing negotiations with other tattoo artists more seriously in the future. This isn't the first time that Take-Two has been sued over tattoos in its videogames. In 2016 it was sued by Solid Oak Sketches over work that appeared on Lebron James, Kenyon Martin, and Eric Bledsoe in the NBA 2K games. But in that case, as noted by, it won, because the players had granted a license to use their likeness to the NBA, which in turn licensed them to Take-Two.
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