In our fourth installment of our newest franchise, One to Watch, we're highlighting Tarte's new Shape Tape Radiant, an extension of its best-selling concealer range that is formulated with diamond powder. 💎
loves how this concealer “blends down effortlessly and becomes your second skin.” She’s been using Shape Tape Radiant for a “clean and fresh look.”
While the formula is different from the original and Creamy Shape Tapes, a couple of key components remain consistent across the line. For one, the Radiant Shape Tape will come in the same 37 shades as the other two concealers. “We’ve found that our shade range for Shape Tape works really well for our customers,” Kelly says. “So it was important for us to make sure that the [Radiant] shades match [that range] exactly.
Although the Radiant Shape Tape has a new, rose gold design on the cap, that’s where the packaging differences end. “It’s our signature applicator, the same iconic jumbo speed smoother,” Kelly says. This, Kelly says, is especially great for all those people who want to use the product as a “found-cealer” rather than applying a full face of traditional foundation.There are three key ingredients that Kelly and Sponaugle say make Shape Tape Radiant a star.
Continuing down the list of skin-nourishing ingredients, the concealer is also infused with hippophae rhamnoides — which you probably know as seaberry or sea buckthorn — fruit and seed oil. This berry, Sponaugle says, is packed with omega-7, a fatty acid that’s also great for skin hydration. Additionally, Tsui says, seaberry seed oil can have anti-inflammatory properties.
Perhaps most intriguingly, the words “diamond powder” appear on the concealer’s full ingredient list. It’s not literal diamonds — that’d probably up the price point a bit too much — but rather “special pearl pigments that are cut to mimic the shape of a diamond,” Sponaugle explains. “On the skin, they manipulate light, kind of like a diamond does, so it gives you that subtle illumination.
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