Target says they are making other plans to celebrate Pride Month, including having a presence at local Pride events in Minneapolis -- where the organization is headquartered -- and around the country.
"Target is committed to supporting the LGBTQIA+ community during Pride Month."Target has announced that it will only sell their Pride Month collection in select stores after a backlash and boycott during the 2023 Pride season.
The company says that instead of offering their Pride Month collection merchandise across all stores, they will be "offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback. The collection will be available on Target.com and in select stores, based on historical sales performance," the company said in a statement on their website on Thursday.
Target suffered a backlash and boycott last summer during Pride season which prompted the chain to pull some of the LGBTQIA+ merchandise, which, in turn, caused a separate backlash against that decision as they became the center of a culture battle.
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