Target is offering same-day delivery on thousands of items for $9.99 per order through Shipt, the delivery startup it bought nearly two years ago
An assembly line worker packages items from an online order to be shipped out of a Target store in Edison, N.J., in November. In the latest salvo in the delivery wars, Target Corp. is offering same-day delivery on thousands of items for $9.99 per order through a delivery start-up it bought nearly two years ago.
Until now, Target shoppers looking to receive same-day delivery through Shipt had to go to the start-up’s website and pay $99 for an annual membership or $14 for a monthly membership. Those options will be still be available, but the retailer is making it easier by incorporating the Shipt feature on its website.
Target says the same-day option will cover 65,000 items and be fulfilled in 1,500 of its 1,800 stores in 47 states. Shoppers using Target’s loyalty card will get a 5% discount. Target’s move marks the latest effort by the Minneapolis discounter to expand same-day options. Customers can order online and pick up the purchases at any one of its stores. Shoppers can also pick up an online order curbside at 1,400 stores. For both options, Target says the orders are ready in an hour. At 25 stores in five markets, shoppers can pay a flat $7 delivery fee to have purchases bought at the store delivered to their homes.
Amazon offers a similar service in certain cities, dropping off packages inside homes, garages or car trunks. That service does not deliver groceries.
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