Target’s massive holiday pop-up Wonderland will run through December 22—an example of how 1 retailer is investing in experiential marketing
Oversize tinsel shimmers at the entrance, the subtle swish of the giant metallic streamers welcoming you into a space ribboned with resplendent red-and-white candy stripes and the sounds of Sam Smith’s “I Feel Love”—Target’sThis individual is sharing her holiday wish, which helps Target donate $40 toward Toys for Tots perFuturistic but cozy pods welcome families in to type their own holiday stories into a keyboard; the words transform into an animated video and personalized poster...
It’s an example of how one retailer is investing in experiential marketing to spotlight the uniqueness and benefits of a physical shopping experience and to drive engagement and in-store and digital traffic during its most critical of selling seasons.
Partner brands fill the space, such as Lego, Campbell’s, Our Generation, Disney, Coca-Cola and Nintendo. They paid more for the premium placement in the space, deals brokered through Target’s media agency Roundel. The entire activation was created in-house.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Taiwan opens doors wider to LGBTQ contentA number of LGBTQ projects and creators who have hit dead ends in China are trickling to Taiwan, following the island's legalization of same-sex marriage in May. - NBCOUT
Read more »
China to target around 6% growth in 2020, step up state spending: sourcesChina plans to set a lower economic growth target of around 6% in 2020 from this...
Read more »
3 dead after probation officer opens fire at her Southern California home, police sayA Southern California probation officer shot and wounded her husband and opened fire on responding police, who subsequently found the woman and 2 children dead inside her home, authorities say.
Read more »
Chanel Opens an Exclusive Boutique in Aspen, Colorado | V Magazine🏂 CHANEL Opens An Exclusive Boutique In Aspen, Colorado ❄️ | V:
Read more »
Paddy McGuinness opens up on saucy role play with wife ChristineWhat will his poor partner think after the funnyman discussed role play on his dating show Take Me Out on Saturday night?
Read more »
Conservative groups target their impeachment ‘Dirty 30’Conservative organizations are targeting 31districts that House Democrats control but Trump won in 2016 with millions of dollars of ads condemning impeachment
Read more »