Target has revealed its third Future Collective partner – Alani Noelle. A Brooklyn-based fashion creative, Noelle’s collection will consist of nearly 90 apparel and accessories items over three refreshes, with the first launching on May 7.
A Brooklyn-based fashion creative with experience in design, styling consulting and creative direction, Noelle’s collection will consist of nearly 90 apparel and accessories items over three refreshes, with the first launching May 7. The final collection refresh will launch in early July.
Noelle told WWD that this was her first apparel and accessories collaboration so she wasn’t sure what to expect. “Working with Target was really a true collaboration, and the entire process was so much fun. I worked with a diverse group of women who encouraged my ideas and made me feel comfortable and valued. I have been a longtime lover of Target and frequent Target shopper so this is such a full-circle moment,” she said.
In describing the aesthetic of the Future Collective collection, she said she found a lot of inspiration in color specifically, as well as ’70s fashion. She said the entire collection has “a light and airy feel” that is fresh, vibrant and easy to wear throughout this summer and all future summers to come. “The collection is very tropical and colorful, which reminds me of Puerto Rico.
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