Target is encroaching on Lululemon's turf with a new activewear brand it hopes will make $1 billion in the first year

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Target is encroaching on Lululemon's turf with a new activewear brand it hopes will make $1 billion in the first year
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Target expects the business to generate $1 billion in its first year, a company executive told USA Today.

release

the launch of a new activewear brand, All in Motion. The new brand, which debuts this month, was designed with a focus on sustainability and inclusivity and will feature a wide range of sizes for a variety of body types. „After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform- at anprice.

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