The block party, which includes Instagrammable backdrops, carnival rides, breakdancers and pastel-colored food carts, runs through Sunday.
Cara Sylvester, executive vice president and chief marketing and digital officer of the Minneapolis-based big-box retailer, added: “We couldn’t think of a better way to celebrate the spring season and our latest designer partnership than to bring guests safely together to experience the magic of Stoney Clover Lane x Target in-person, which is something we know they’re craving.
In celebration of the launch, we’ve taken over Skylight Row in downtown L.A. and created an outdoor oasis. The Stoney Clover Lane x Target boardwalk is the ultimate social content playground with activations that are instantly post-worthy. Guests who stop by our boardwalk will immediately be immersed in the world of Stoney Clover Lane x Target, tailored for customization and self-expression.
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