Bubble Skincare ambassadors joined the brand's founder to talk about what Gen Z really looks for in a skin care product.
“Six years ago, when everybody was focused on DTC and Millennials, we realized there was a big gap when it came to the younger generation,” she said. “We decided to research, and we conducted focus groups with 200 Gen Zers, and then we created a community with 4,600 Gen Zers a year before we launched, who were a part of every decision we made.
Brand ambassadors Kyla Davis, 20; Morgan Kennedy, 19; and Lorenzo Wong, 21; joined Eisenman onstage to share what’s resonating with them and why. Keeping customers, though, is a bit more nuanced. Each of the panelists look for different attributes of the brands they shop for. Kennedy looks for “that expertise and really knowing what a product is for,” she said. “I need to know it is reliable, and that I can trust the brand, and it also comes down to affordability. If it’s not within my price range, I won’t even look at it.”For Huang, education is key. “Skin care gets pretty complicated quickly. Many of us are not that educated on what certain ingredients do, and so we appreciate something that says, ‘this is for dry skin.’’”trends.
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