Talent Manager Portal: TikTok has Updated its Creator Marketplace to enable talent managers work more effectively: TikTok Creator Market...
TikTok Creator Marketplace, the platform that enables brands and agencies to interact with 800,000 certified artists worldwide, now includes a new Talent Manager Portal.to include a Talent Manager Portal. The new functionality will allow talent managers to monitor, execute, and analyze the brand possibilities and campaigns offered to their clients. With the update, it’s now easier for companies to work with TikTok’s “superstar” creators.
With this growth, TikTok can now cater to the demands of both “celebrity-level” creators and those with tens or hundreds of thousands of followers.According to TikTok, the new portal is currently undergoing alpha testing. Numerous agencies have already joined up for the free service, but TikTok is currently unable to disclose the names of testers.
The system intends to supplement the Creator Marketplace’s current services for businesses who wish to benefit from creator-led advertising’s effectiveness, which TikTok claims results in higher ad recall for 71% of brands assessed.TikTok Creator Marketplace, which was first introduced in 2019, is similar to the many platforms provided by Facebook, Instagram, Snap, and YouTube that help creators build relationships in the influencer marketing industry.
Brands have two options for collaborating with talent: they can contact out directly through direct invitation or use application campaigns, in which they’ll develop a brief, and creators will pitch the opportunity to them. The marketplace’s match tool further automates the process by using AI and natural language processing to match contributors to the brief based on the content they are submitting.
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