Taking a page from former UNICEF executive director Jim Grant’s revolutionary playbook paid UNICEFUSA
January 28, 2020 marks the 25th anniversary of Grant's passing. In the years since, we've built on his successes,
Achieving these results often meant braving conflict zones, as Grant did in 1984 when he traveled to El Salvador during the country's civil war."One of his talking points was that vaccine-preventable diseases kill more kids in El Salvador than bullets, so both sides should make this a priority," says Fifield.
"In this era when there's skepticism of institutions and of pharmaceutical companies, one tactic that we might consider and that Jim Grant used is to build another alliance for children around the goal of immunization," suggests Fifield, nodding to everyone from doctors to Boy Scouts to politicians on both sides of the aisle."If you had a group of people who were loud enough and persistent enough, you might even win over people who were skeptical.
"A country may be doing well at the country level," says William,"but if you break it down into regional levels, you see a lot of communities being left behind. Nobody is focusing at that differentiated level." That may be where Grant would start.
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