The new Tag Heuer Carrera Chronograph x Porsche Orange Racing is inspired by ‘the heat sparks made by the car on the asphalt’
and Porsche have a rich and enduring history with motorsport. Both brands have flagship models called the Carrera.
Yet despite this, and the fact the watch and car worlds enjoy a close relationship, for one reason or another it took until 2021 for Tag Heuer and Porsche to cement their partnership. For backstory, Tag Heuer launched its Carrera in 1964 – a landmark watch since it was first chronograph ever developed to time car racing. Porsche’s Carrera arrived a decade earlier, its name meaning both ‘race’ and ‘career’ in Spanish, implying that motorsport could become a profession. The first Porsche to carry its name was the four-cylinder 356 A.
The Carrera x Porsche partnership was announced two years ago with a pair of special edition chronographs, watches that took design cues from the cars .Further collaborations followed. The Tag Heuer Connected Porsche Edition Calibre E4 which cleverly made a link between the car brand’s electric Taycan family and the watch company’s successful line of smart watches.Now there’s a new collab – the Tag Heuer Carrera Chronograph x Porsche Orange Racing.
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