Taco Bell now selling $10 a month taco subscription service
Taco Bell has announced a new service that will allow their biggest fans to score a taco a day for 30 consecutive days for the price of $10 — that’s three tacos for every dollar. The monthly service, called the, can be purchased through the fast food company’s mobile application, where it is available to rewards program members.
Once the pass is bought and downloaded, customers can add their desired taco to an online cart, purchase it online and redeem it from a participating location. The subscription allows taco fans to choose from a variety of taco options, including the Soft or Crunchy Taco Supreme, Doritos Locos Tacos and Spicy Potato Tacos.
“Treat yourself to a taco a day for 30 days from the Taco Lover’s Pass menu. Only on the app,” advertised a promotional flyer. “Your pass unlocks the Taco Lover’s Pass menu category on the app. Once there choose the taco you’re craving.” It’s a savvy business move for the Mexican food conglomerate, which first began experimenting with the pass in Sept. 2021, in Tucson, Arizona, and found it to be a great success,
. The beta test saw its rewards program grow by 20%, with the most popular taco proving to be the Doritos Locos Taco.In other recent consumable subscription service news, this week the salad chain Sweetgreen — which ended 2021 on
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