Taco Bell can’t legally promote Taco Tuesday. It wants to change that in court.

Taco Bell has launched a hostile taco-ver to liberate the phrase “Taco Tuesday” from trademark restrictions, the Irvine-based fast-food chain announced Tuesday.

Battles can win wars and redraw borders, but this tortilla rebellion is a fight to hand over Taco Tuesday to anyone who makes, sells, eats and celebrates the snack.

“Taco Tuesday” has been a registered trademark of rival Taco John’s for 34 years, creating potential legal consequences for those who want to use the phrase, according to Taco Bell.The company said it stepped up to plate — on Tuesday, naturally — and filed petitions to cancel the federal trademark registrations via the U.S. Patent and Trademark Office Trial and Appeal Board.

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