Austin restaurant owners weigh in on the likely financial effects of the cancelation of SXSW (Via EaterAustin)
was worried about being able to anticipate their needs in terms of staffing and product. “It will for sure feel unorganized and chaotic,” she said.owner Jae Kim is grateful for SXSW attendees, who have frequented the restaurants since it opened in 2010. While he wasn’t sure how a smaller SXSW would affect sales, he is worried about the loss of exposure: “I know that we will be losing a lot of intangible opportunities like press, networking, and social media,” he said.
Even for workers with more permanent staff positions, a SXSW-less year will be crushing. “Our employees depend on tips and increased hours to support their families,” explained Matt Cisneros of, the East Austin Tex-Mex institution. Staffers have come to expect the extra revenue boost usually made during SXSW, which in turn often go towards expenses like rent.
Somewhat surprisingly, some owners weren’t too concerned about a slimmed-down SXSW or even a full-blown cancellation. Even though SXSW “is normally the biggest two weeks of the whole year” for , which features not one, but two downtown locations, “we will live through it,” if the festival is canceled, said CEO Michael Vaclav. “But it is a nice boost for us every year.”noted that, while the venue has two SXSW events lined up and that “it would suck to lose those extra sales,” he said it’s “not something that is make-or-break for us.
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