SXSW organizers say they are “devastated” by the news, noting that it’s the first time in 34 years that the event won’t happen.
SXSW, Hong Kong Disneyland, the latest James Bond movie and BTS concert dates all have been affected in some way by the coronavirus. But wait — there’s more.
Paramount had already announced that talent, including stars Kumail Nanjiani and Issa Rae, would not attend the “Lovebirds” premiere, though the screening itself had not been canceled at that point. Among the films to premiere at the Austin event in the last few years were “Us,” “Booksmart,” “A Quiet Place,” “Long Shot,” “Atomic Blonde,” “The Disaster Artist,” “Blockers,” “The Beach Bum,” “Ready Player One” and “The Peanut Butter Falcon.”
“I think the dramatic thing actually, and this is speculation, is that I actually think that this is an indication of what the entire spring festival season is going to look like,” said Eric Sloss, head of sales at Cinetic Media. “And that to me is what most dramatically affects what the market will look like and what the upcoming festivals will look like.
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