Martin Scorsese’s Killers Of The Flower Moon got off to a strong start in Apple Studios’ first major theatrical gambit.
Taylor Swift at the world premiere of the concert film Taylor Swift: The Eras Tour at AMC The Grove 14 in Los Angeles
In an unconventional deal, the cinema chain is distributing Swift’s concert film, and playing it only Thursdays through Sundays.Most Swifties rushed to see the film on opening weekend, when a large percent of sales were driven by advance ticketing. This image released by Apple TV+ shows Robert De Niro, left, and Leonardo DiCaprio in a scene from Killers Of The Flower Moon
While Netflix – which backed Scorsese’s last narrative feature, The Irishman, in 2019 – has charted a mostly limited approach to theatrical release, Apple and Amazon, which last year closed its purchase of MGM, have pursued more expansive theatrical strategies. Paramount had initially signed on to produce and distribute Killers Of The Flower Moon, but transitioned into the deal with Apple when costs of the project, shot during the pandemic, rose.
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