The Chicago based purveyor of collectible headcovers and precision milled putters continues to expand offerings, launching a Spring apparel line via an e-commerce partnership with Saks.
“My job was to be the liaison/concierge to these guys who wanted really cool custom one-offs or limited-edition tour product,” Venson says. Later Venson moved back to the Chicago are, where he’s from, and became a distributor for Bettinardi. Beyond his role as a key cog in their supply chain, he also chipped in on the planning, design and finishing of new releases for the domestic and Korean collector markets.
“That’s the idea behind not giving a putt about what the rest of the industry thinks or what some other golfers or the country club thinks. It’s a way to express yourself in what I call the new age of golf,” he adds. “I think most people would probably say wrestling and golf don’t really go together. But we thought it would be a fun thing to do because we think there are guys that love WWE and golf,” Venson says.
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