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South Africans have a deep-seated love for Suzuki, and this affection continues to propel the brand’s sales. Suzuki Auto South Africa reported a remarkable achievement in October 2023, with dealers selling a total of 4 480 vehicles to private buyers.
Suzuki demonstrated its prowess by selling 3 857 new cars, SUVs and commercial vehicles to customers during the same period, amounting to a staggering 86% of the total 4 480 vehicles sold in South Africa. Remarkably, this marks the third consecutive month of Suzuki’s impressive retail results, despite a slowdown in the overall vehicle market.
Naamsa’s report highlights that Suzuki dealers secured the second-highest number of passenger vehicle sales among all brands in South Africa, and they ranked third in terms of total vehicle sales. This accomplishment underscores the fact that Suzuki’s cars, SUVs and commercial vehicles enjoy widespread love and loyalty among South African consumers.
Suzuki Mobility Finance and the product planning team at Suzuki Auto South Africa have been hard at work, providing customers with affordable and reliable alternatives to their current vehicles. In a recent industry report, Naamsa attributed the declining new vehicle market to the broader economic lull and consumers’ financial constraints.
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