Google and MultiChoice-owned SuperSport have flagged an interest in bidding for the broadcast rights of the Indian Premier League, sources said.
the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India.
The American tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SuperSport, the South Africa-based group of television channels owned by MultiChoice Group, bought the documents, too, according to a person familiar with the situation.
Amazon.com, Walt Disney Co, billionaire Mukesh Ambani-led Reliance Industries, Sony Group, homegrown Zee Entertainment Enterprises and fantasy-sports platform Dream11 have also signalled their interest by purchasing these information dockets from BCCI.
Bagging IPL’s media rights — considered the Super Bowl of cricket by some — will allow companies to reach out to hundreds of millions of eyeballs and bolster their advertisement revenue. —
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