Dolce and Gabbana perfume was £62 but has been reduced to half the price with shoppers racing to get their hands on the bargain deal
Superdrug is selling a popular designer perfume for half its original price. Dolce and Gabbana's L'Imperatrice Eau De Toilette was £62 but has now been reduced to £31 - and shoppers are loving it.
Superdrug seems to be selling it at its cheapest price so far. Elsewhere, the perfume either costs its original price tag of £62, including at The Perfume Shop, or around £40, including at Boots. In the reviews section, one shopper wrote: "A colleague wafted past me and she smelt divine. I thought I have to get that whatever it is. She gave me the bottle for a squirt and I felt great the rest of the day. Its the sort of fragrance where people will stop you in the street to ask what it is."A second said: "This is the best smelling perfume ever! Well worth the price.
However, some weren't as impressed. "Don't like this perfume at all smells cheap, like grapefruit when first sprayed," one customer said. Another commented: "I find this scent has a very light floral smell which fades very rapidly."
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