Look for their new orange vodka seltzer in the booze aisle — and not just your ‘90s fantasies.
3 hours agoThis is not a ‘90s fever dream; this is actually happening. This week, everyone’s favorite orange juice-like beverage announced that it’s coming to the liquor aisle for the very first time this March.
"SunnyD is a powerful brand, the most boldly unique orange drink on the planet," Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company,. "Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born.
"SunnyD Vodka Seltzer is meant to be enjoyed with friends, when it's time to connect and chill out," added Bergenfeld in the statement. Some are worried that the crossover drink could be harmful to kids, since the sober version is marketed primarily to kids and teens. Could it encourage minors to seek out alcohol?
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