“I’m going to keep calling it the Brecon Beacons, and I would imagine most people will do that too” - Rishi Sunak.
Prime Minister Rishi Sunak said he will continue using the name Brecon Beacons for the national park, even though it has dropped the English name.
The park switched to using its Welsh name Bannau Brycheiniog National Park earlier this month, as its management claimed the association with a wood-burning, carbon-emitting blazing beacon was “not a good look”. The decision was criticised by senior Tories as a symbolic attempt to look “trendy” which could “undermine” the region’s international identity.
Speaking ahead of the Welsh Conservative conference on Friday, Mr Sunak said he and “most people” would not adopt the name change.“But when it comes to the Brecon Beacons, the first thing to say is this is an internationally renowned place to visit, attracts visitors from all around the world.“I’m going to keep calling it the Brecon Beacons, and I would imagine most people will do that too.”
We've spent the last year speaking to staff, volunteers, residents and visitors about our brand. People gave a number of reasons for wanting a new image for the Park – and this is how we took those on board.
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