More restaurants, including big chains and small mom-and-pop shops, are using subscription programs to build loyalty and drive sales.
Subway is selling 250,000 Footlong Pass subscriptions that can be used in April 2023. Photo: Brandon Bell/Getty Imagesto build loyalty and drive sales.Consumers are increasingly willing to buy multiple subscription services and often underestimate how much they are spending which could help boost restaurants' bottom line., a move that could bring in $3.75 million if all 250,000 passes are sold.
Last year, Taco Bell sold a Taco Lover's Pass where for $10 a month subscribers could get a taco a day for 30 days.
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