Substack will be adding features to improve the reading experience, though it’s somewhat vague about the specifics.
a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.Substack wants to make the platform a better place for readers and will be adding features to its reading apps so that they “feel increasingly useful and fun,” co-founders Chris Best, Hamish McKenzie, and Jairaj Sethi
. Substack is perhaps best known as a place for writers to build newsletter audiences and make a living from their work, but the co-founders spelled out a vision for how Substack itself can be a better place to actually“The internet revolutionized reading, but instead of a utopia, it has delivered a mess,” the co-founders said. “The main places where we read online today are cacophonic, stressful, and milking our minds for ad dollars.
The co-founders, however, think that “it is still possible to harness the internet’s powers to create a better world for readers.” Here are some details about how that might look in practice — though I will warn you that this is somewhat vague: We can see a future where reading online is a pleasure, with fast-to-load posts, clean and uncluttered pages, and simple navigation. We believe in a business model that gives readers the power to help shape culture by directly supporting the writers and work they most value, leading to an incentive system that rewards quality and applies upward pressure for excellence in even the smallest of niches. We think that reading can be social without being distracting.
Substack didn’t immediately reply to a request for comment about further details or a more specific timeline. But this attention to Substack readers isn’t a total surprise. The company has already introduced a bunch of features intended to encourage users to hang out on Substack itself instead of just reading individual newsletters that come to their email inbox, including
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