It's good news that Subaru and Panasonic's battery partnership is taking shape, because Rivian's plans seem ready to take its business.
It's good news that Subaru and Japanese electronics giant Panasonic are finally moving forward on their long-awaited lithium-ion battery partnership. Plenty of Subaru loyalists who were drawn to the brand's earthy image, but disappointed in its lack of modern EV offerings, will likely be thrilled to hear that it's doing more than 'nothing' to prepare for an electrified future.
Writing for climate-focused publication Heatmap News recently, writer Andrew Moseman did the same, along with the general disappointment around Subaru's nearly nonexistent electrified game: Even as its cars became more generic and ordinary in the 21st century, Subie kept its marketing efforts aimed at the outdoorsy, dog-loving folks who had become loyal to the brand.
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